Grant Olson

Grant Olson is an experienced marketing professional with a strong focus on media effectiveness and social advertising at Target since 2012. Notable achievements include establishing best-in-class Media Mix Methodology and Multitouch Attribution solutions, leading media measurement for major campaigns such as Target's Holiday Campaign, and marketing paid social ad products utilizing first-party data. Prior to Target, Grant worked at Colle+McVoy, where contributions included forming an Analytics Team and developing integrated social media strategies. Additional experience spans roles at the University of Minnesota Duluth and Canterbury Park, supporting research initiatives and executing marketing promotions. Grant holds a BBA in Marketing from the University of Minnesota Duluth.