Katy Hershey

Katy Hershey is a digital marketing professional currently serving as the Senior Director of the Partner Solutions Group at Roundel, where they lead innovative marketing strategies for Target. Katy has previously held key leadership positions at Digitas North America, where they oversaw a team focused on search performance media, and at iCrossing, where they managed digital media strategies across multiple offices. They began their career with a degree in Marketing and Finance from UMASS Lowell and have cultivated a robust background in digital strategy, content marketing, and analytics. Katy also contributed to PricewaterhouseCoopers in marketing research and analysis.