Pat Rouleau is an accomplished professional with extensive experience in product management and data strategy, currently serving as Senior Director of Product Management for Guest Data Platform, Loyalty, and Guest Messaging at Target since 2008. Pat has a proven track record in leading the development of personalized marketing strategies and omni-channel retail experiences, enhancing guest relationships and driving enterprise growth. Prior roles include Director of Loyalty Personalization & Analytics and Lead Product Owner for Guest Data Management, along with significant consultancy experience at iBusiness Solutions and Automated Business Solutions. Pat holds an MBA in Marketing from the University of St. Thomas, complementing a strong background in technology and data management.
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