SeQuoia Sims is a UX design leader and Army veteran who currently serves as a Senior UX Manager at Target, where they lead an enterprise design team focused on creating intuitive experiences for third-party marketplace vendors. Additionally, SeQuoia is the founder and experience consultant at FLxD Co., combining their passion for human-centered design with impactful research. With a background as an Army Officer, SeQuoia approaches challenges with grit and a commitment to meaningful outcomes, advocating for vulnerability and kindness in the design process.
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