Target
Sonya Seidl has extensive legal experience with a focus on litigation and regulatory matters. Seidl served as Senior Director and Assistant General Counsel at Target from January 2019 to June 2022, overseeing regulatory compliance, operations, and investigations, following a role as Director Counsel of Litigation. Prior to this, Seidl was a Senior Attorney in Litigation at Andersen Corporation from September 2016 to January 2019. Seidl's tenure at Target began in January 2007, where the role included serving as Senior Counsel for Litigation until June 2013. Earlier in the career, Seidl worked at Robins Kaplan LLP starting as a Summer Associate in May 2000, later becoming an Associate Attorney from May 2001 to January 2007. Educationally, Seidl holds a J.D. from the University of Minnesota Law School and dual B.S. degrees in Marketing from Valparaiso University.
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Target
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Target was founded by George Draper Dayton as the "Dayton Dry Goods Company" in 1902. Before their first store front opened in 1962, they had considered more than 200 names and in an effort to embrace a goal of "hitting the center bulls-eye" with consumer needs, they envisioned a "Target" with the infamous red and white colors. This would go on to be the named used for their first Target store opening. Today, they are one of the largest general merchandise retailers in America. Target is very unique in terms of how they curate their products for customers. They want to make sure that they are providing customers with what they want and need. They carefully select every national or only-at-Target item sold in their stores and occasionally, they will partner with a designer, brand, limited edited collection, or other popular brands to better highlight the collection and goods they offer. Target has more than 45 private labels to choose from including from well-known names such as A New Day, Kona Sol, All in Motion, Made By Design, Art Class, Market Pantry, Auden, AVA & VIV, More Than Magic, Boots & Barkley, Opalhouse, Brightroom, Open Story, Original Use, Casaluna, Pillowfort, and many more. Overall, they sell a large variety of merchandise including Food & beverages, Apparel & accessories, Baby, Household essentials, Home decor, Furniture, Patio & Garden, Kitchen & dining, Toys, Electronics, and others. They make sure to customize the clothing and households to the neighborhood and local area.