Vaidyanathan Iyer

Vaidyanathan Iyer is a Senior Product Manager at Target, where they lead the development and strategy for the Guest Data Platform, focusing on unifying guest data and enhancing loyalty programs. With over four years of retail and marketing experience across Indian and North American markets, Vaidyanathan has successfully executed strategic partnerships with brands such as Ulta Beauty and Apple. They previously held positions including Guest Engagement Lead and Senior Analyst at Target, and Deputy Brand Manager at Raymond Limited. Vaidyanathan earned an MBA in Strategic Communications Marketing from MICA and a BTech in Electrical and Electronics Engineering from Navrachana University.