Will Close

Will Close is an accomplished experimentation executive with a strong background in digital analytics and A/B testing. They have held key leadership positions at notable companies, including Nike and Dell, where they drove significant revenue growth through data-driven decision-making and optimization strategies. Currently serving as a Principal Testing & Measurement Analyst at Target, Will is focused on enhancing the omni-channel A/B testing practice. Will holds a degree in Information Systems and Accounting from the University of Washington, complemented by a minor in Statistics.