Targeted 360 Digital helps Australian food, beverage, health, beauty, hospitality and export brands enter and scale in China — safely, compliantly, and profitably.

China is the world's largest online consumer market: 1.09 billion internet users, 800M+ daily active WeChat users, 680M+ on Douyin, and 300M+ on RedNote (Xiaohongshu). Australian food and agribusiness exports to China are back at record levels — $14.8B annually. We help you access it the right way.

Unlike a passive agent model, we take an active, hands-on role in your brand's China presence — from trademark protection and market-entry strategy, to distributor matchmaking, to ongoing management of RedNote, WeChat and Douyin. We de-risk every step: no speculative stock shipments, no upfront trade-show gambles — just a structured pathway from readiness to growth.
The Onshore Advantage: we're based right here in Melbourne, so we understand Australian export regulations and the realities of running a brand from home — backed by a 300+ strong vetted partner network across Shanghai, Shenzhen, Guangzhou and Hong Kong.

Most engagements are also EMDG grant-eligible, meaning eligible exporters can claim back up to 50% of marketing, localisation and trademarking costs — including our fees.

Recent results: 45 brands, 4 events, 350 distributor meetings and 10M+ media impressions delivered in 6 months for one client program.

Led by Phoebe Lay — Melbourne-based, trilingual in Mandarin, Cantonese and Hakka, and a Global 100 Award Winner in 2023, 2025 and 2026 — our team is your onshore partner for getting China right.

📩 hello@targeted360.digital
🌐 targeted360digital.com.au

Targeted 360 Digital

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Targeted 360 Digital

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