Tarshant is the independent practice offering: marketing operations and martech advisory for founders and marketing leaders in Europe and the US.

The work covers three things. Martech stack consolidation: auditing what a company pays for, what it actually uses, and what should replace the rest. Measurement architecture: attribution, KPI frameworks, and budget allocation models tied to revenue rather than channel metrics. And agentic automation: working AI workflows built in n8n and Make, connected to LLM APIs, GA4, and CRM, with guardrails and human-in-the-loop review.

The practice draws on seventeen years across FMCG, fintech, and enterprise SaaS, most recently a three-year consulting engagement at PepsiCo Europe covering marketing measurement architecture and the enterprise AI agenda, reporting to the Chief Strategy and Transformation Officer. Earlier systems work sits behind a 7x SaaS exit (AppViewX) and lifecycle automation across eighteen European markets (Edenred).

Engagements run as advisory, project, or interim mandates. Based in Berlin, working in English. Microsoft certified in analytics and AI (DP-600, AI-102).


Tarshant

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Tarshant

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