Tamara Rosenthal is a seasoned marketing executive with extensive experience in defining and developing brand strategies across various industries. Currently serving as Vice President of Marketing at TaskRabbit since April 2022, Rosenthal focuses on enhancing the brand's dual-sided marketplace through innovative client and Tasker acquisition and retention strategies. Previous roles include Vice President of Marketing and Merchandising at Sotheby’s, where Rosenthal led the transition of Viyet into Sotheby’s Home, and Vice President of Marketing at Fashion to Figure, directing marketing initiatives for a women's plus-size apparel retailer. Earlier experience includes leadership positions at ideel, asmallworld.net, Lacoste, Vogue, and Salvatore Ferragamo, coupled with a foundational role at Interbrand as a Marketing Strategist. Tamara holds an MBA in Marketing from Columbia Business School and a Bachelor of Arts in French Language and Literature from Cornell University.
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