Do you really know how your food and drinks taste to your customers?

I help food and beverage brands answer that question with confidence. As a sensory scientist and founder of Taste Strategy, I specialize in the science of consumer perception—how products look, smell, taste, feel, and sound—and how that translates to brand love (or rejection).

My focus is on convenience retail, QSR, and foodservice, where the stakes are high and first impressions matter. Through tailored sensory evaluations, menu development, and consumer research, I help brands unlock what’s working, fix what’s not, and launch products that win.

Whether you’re reworking a formula, expanding your menu, or launching something new, I bring clarity, strategy, and science to the table—so you can serve food and drinks that not only sell but stick.

Let’s make every bite (and sip) count.

Taste Strategy, LLC

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Taste Strategy, LLC

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