Lara McGowan

Lara McGowan is the Senior Vice President of Product of Tatari, a data & analytics company focused on buying and measuring ads across linear and streaming TV. Prior to Tatari, Lara was Product Management Lead, Campaign and Creative Services, for Amazon Advertising. She oversaw a team of product and program managers in charge of campaign management systems and advertising products for the company’s ad business. Over the past 20 years she has held various product management leadership roles building advertising solutions at aQuantive/Atlas, Disney, Microsoft Advertising and AudienceScience. Lara currently lives in Seattle and when not solving digital advertising challenges, she escapes the city with her family for biking, hiking, skiing, and snowshoeing adventures in the mountains.