Ty McRae

Ty McRae has over five years of experience in product management. In 2021, they joined Tatari as a Product Manager for Streaming & Linear TV, where they developed a strategic vision, strategy, and roadmap for multiple measurement, reporting, and data science products leading to 10+ new products in 2022. In 2020, they were the Lead Group Product Manager for Platform, Mobius X at Tinuiti, where they led and supported a team of 10 engineers, two engineering managers, one designer, two PMs, and one support staffer. In 2018, they were the Lift and Attribution Product Manager at Facebook, where they led the digital ad measurement and attribution strategies within Facebook’s disruptive e-commerce vertical leading to a 17% revenue growth. In 2016, they were the Product Manager for Growth and Measurement at Outcome Health, where they were tasked with building a product that would automate ad measurement for the Pharma industry. Ty also worked as a Measurement & Strategy Product at WebMD, where they built analytically driven, custom targeting products for online advertising campaigns for large Pharmaceutical companies.

Ty McRae has a Bachelor's Degree in Economics & Statistics from Florida State University.