Alejandro Lorente

Director De Marketing at TATAY S.A.

Alejandro Lorente has extensive experience in marketing and brand management. Alejandro is currently serving as the Director of Marketing at TATAY S.A. Since 2021. Prior to this, they worked as the Director of Marketing at Magasalfa from 2017 to 2021. Before that, they held the position of International Marketing Director at Spotless Group from 2012 to 2017. Alejandro also worked as the Global Marketing Manager Insecticides at Sara Lee Household & Body Care International B.V. from 2011 to 2012. Prior to that, they served as the Global Senior Brand Manager and Global Brand Manager for Ambi Pur at Sara Lee Household & Body Care International B.V. from 2004 to 2010. Alejandro Lorente's earlier roles include Brand Manager at Sara Lee USA and Assistant Brand Manager at Sara Lee.

Alejandro Lorente's education history includes a Licentiate degree and an MBA from Esade. The specific field of study is not provided in the information provided. No information about the start and end years of the education at Esade is provided.

Location

Barcelona, Spain

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TATAY S.A.

With more than 85 years in business, Plasticos Tatay is a family owned plastic producer and distributor with headquarters in Barcelona (Spain) and three subsidiaries in France, Italy and Portugal. We operate in 54 countries worldwide. TATAY equals Quality & Design in Household, Bath and Garden products. With these values in mind, our internal design and R&D team develops innovative products with state-of-the-art materials to offer durable, user-friendly and practical solutions to our customers. Our main Product Categories are: HOUSEHOLD: Cleaning, Organizing, Food, Take Away, Kitchen Accessories BATH: Hydrotherapy, Shower Accessories, Sanitary, Bathroom Collections, Wall Collections, Batheroom Complements. GARDEN: Surface Irrigation (Metal & Blue line), Hoses and Garden Accessories Today, TATAY products can be found almost everywhere including mass retail, hardware and home center stores, supermarkets, department stores and specialty stores.


Employees

51-200

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