Jodie Edwards

Jodie Edwards is a seasoned public relations professional currently serving as the Head of Public Relations at TATCHA since June 2022, where responsibilities include leading press, digital creator, and retail PR strategy across the UK. Prior to this role, Jodie held senior communications positions at Coty, overseeing PR and influencer marketing for brands such as Max Factor and Lancaster Beauty. Notable achievements include negotiating lucrative influencer partnerships, maintaining competitive market positions for various brands, and executing high-impact campaigns that significantly increased sales. Jodie's extensive experience spans multiple roles in public relations, including leadership positions at PZ Cussons Beauty, Wizard Publicity, and SEEN Group, showcasing a strong track record in communications strategy and influencer management across the beauty sector. Jodie holds a Bachelor's Degree in Media Communications from Bath Spa University.