Tammy Tran

Vice President of Direct-to-Consumer at TATCHA

Tammy Tran has extensive work experience in various leadership roles within the consumer goods industry. Tammy recently joined TATCHA as the Vice President of Direct-to-Consumer in May 2022. Prior to that, they worked at SC Johnson Lifestyle Brands, where they held the position of Senior Director, Global DTC & Digital Transformation. In this role, they were responsible for the direct-to-consumer channel across multiple brands. Tammy also served as the Director of Ecommerce at SC Johnson from April 2019 to October 2021.

Before joining SC Johnson, Tran worked at Shutterfly, Inc. as the Sr. & General Manager, Mobile App from June 2018 to March 2019. Tammy'searlier experience includes roles at Colgate-Palmolive, where they held several positions, including Head of NA Mouthwash Innovation & DTC, Senior Brand Manager, and Brand Manager. Tammy was also the Associate Brand Manager and Assistant Brand Manager as part of Colgate-Palmolive's Global Marketing Development Program.

Tran began their career as a Marketing Intern at Colgate-Palmolive in 2009. Prior to that, they worked at McMaster-Carr as a Group Product Manager and Systems Developer/Engineer. Tammy'sresponsibilities at McMaster-Carr included developing windows-based applications using SQL and VB.NET.

Overall, Tran's work experience demonstrates their expertise in direct-to-consumer strategy, digital transformation, brand management, and marketing innovation.

Tammy Tran has a Bachelor of Science degree in Biological and Environmental Engineering from Cornell University. Tammy also obtained an MBA with a focus in Strategic Marketing from the Cornell Johnson Graduate School of Management. Furthermore, they participated in an International Exchange Program in the Melbourne Business School. In 2013, Tammy completed a Leadership Development Program offered by WOMEN Unlimited, Inc., The Women's Organization for Mentoring, Education and Networking. Additionally, Tammy attended Oak Park River Forest High School, although no degree or field of study was specified.

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