Caroline Lim has been involved in mobile digital advertising since 2014, with a focus on performance business over the last six years. Currently serving as Sales Director at TaurusX, Caroline leverages advanced AI technology and a global traffic network to optimize user acquisition and retargeting strategies. Previous roles include leading non-gaming initiatives at AppLovin and managing sales at Jampp and InMobi. Caroline holds a Bachelor of Science in Applied Mathematics from the National University of Singapore, completed in 2011.
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