Lida B.

Lida B. is a seasoned professional with significant experience in strategic account management and marketing within the consumer goods and retail sectors. Currently serving as a Senior Strategic Account Manager at Taylor Corporation since April 2021, Lida previously held the role of Senior Project Marketing Manager at Preferred Display Inc from 2012 to 2019, where responsibilities included managing custom retail merchandising programs for prominent beauty brands. Lida's earlier experience includes positions as a Marketing Consultant at Integrated Merchandising Systems for Kraft Foods and as a Product Marketing Manager for Brother International Corporation. Educational qualifications include a Project Management Certification from Rutgers University and an Associate's Degree in Business Management from Berkeley College.