Tom Deterling is a seasoned professional in technology research and analysis with extensive experience at Technology Business Research since 2013. Currently serving as a Senior Analyst, Tom leads both qualitative and quantitative research efforts for industry leaders such as Google, Dell Technologies, and SAP. Responsibilities include managing end-to-end custom research projects, designing comprehensive research decks, and engaging with C-level executives to deliver insights. Prior to this role, Tom worked as a Digital Content Copywriter at Certify, Inc., where responsibilities included drafting long-form marketing content and managing customer insight surveys. Tom holds a Bachelor of Science in Professional Writing from Champlain College.