유아 최 is a Senior Media Planning Manager at TBWA, currently leading campaigns for CHANEL Fragrance & Beauty, encompassing multi-channel strategies across TV, digital, OOH, and experiential platforms. They have a proven track record in media strategy optimization, leveraging data-driven insights and creative collaboration. Prior to TBWA, 유아 worked at HSAd as a Media Planner, where they were responsible for marketing strategy formulation and digital campaign execution for major clients including LG Electronics. 유아 is pursuing a Master of Fine Arts (MFA) at Dongguk University.
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