Sofía M. Hoffmann

Sofía M. Hoffmann has a diverse background in cultural spotting, marketing communication management, and account planning. With experience at companies like TBWA\Worldwide, Wunderman Buenos Aires, and Reader's Digest Argentina, Sofía has developed a keen eye for trends and cultural insights. Currently serving as the Regional Manager for Culture & Communities at TBWA\Worldwide, Sofía excels in generating reports based on collected information and coordinating regional initiatives in Latin America. Sofía's educational background includes a degree in Account Planner from Miami Ad School.