Frederico da Matta

Frederico da Matta is a creative leader specializing in innovation and brand strategy with over a decade of experience in communication. They have developed impactful campaigns for prominent brands such as Coca-Cola and Nissan while working in some of the world's largest agencies. Since transitioning to the financial market in 2017, Frederico has created a unique quantitative analysis methodology and has mentored over 400 traders, integrating creativity with strategic insights. Currently, they serve as the Head of Creative Product Strategy at TC, where they focus on client acquisition and monetization strategies while continuously exploring the intersection of creativity and logic. Frederico holds degrees in Advertising, Psicanálise, and Sport Psychology from esteemed institutions.