Ashwin Karthik

Ashwin Karthik is a Business Process Lead at Tata Consultancy Services, where responsibilities include optimizing internal site search through low-volume keyword targeting and A/B testing, resulting in a transition from Google to ElasticSearch and a reduction in negative feedback from 10% to 0. Previously, Ashwin served as a Digital Marketing Executive at SearchnScore Solutions, focusing on keyword optimization trends and managing organic social media campaigns to enhance customer engagement. Ashwin holds a Bachelor of Engineering degree in Computer Science from KPR Institute of Engineering and Technology, completed in 2017.