Badar Afzal

Head of Digital Commerce - Retail, North America

Badar Afzal is currently the Head of Digital Commerce & Emerging Technologies - Retail, North America at Tata Consultancy Services. Previously, Badar served as Managing Partner - CMI at TCS and held various leadership roles, including Senior Director at Marriott International and Senior Architect at Publicis Sapient, where they led significant digital transformation initiatives. Badar’s expertise encompasses AI/ML, eCommerce strategy, and enhancing customer experiences through innovative technology solutions. With a background in computer science from the University of Windsor, Badar is adept at guiding engineering teams and collaborating with executive leaders to drive business growth.

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Dallas, United States

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