Benjamin Baader, GAICD, is an experienced Customer Experience Executive with over 20 years in driving growth and enhancing user satisfaction across various industries. Currently serving as the Executive Director of Customer Experience at Tata Consultancy Services, they lead initiatives to re-imagine business strategies and optimize customer interactions. As the founder of &next, they focus on data-driven customer experiences and digital transformation. Benjamin’s previous roles include founding Digital Future Collective and OISTER, as well as heading creative teams at Scholz & Friends. They hold a Diplom from Merz Akademie in Stuttgart.
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