Chase Carson

Director, Digital Experience & Design at TD Securities

Chase Carson has diverse work experience ranging from director roles to graphic design and creative management positions. Currently, Chase is the Director of Digital Experience & Design at TD Securities, leading a team of UX/UI designers, data analysts, and email marketing specialists. Previously, at Laurentian Bank of Canada, Chase served as a Senior Manager of Digital Marketing, overseeing CRM tasks, email marketing, and marketing automation projects. Chase also worked as a Senior Graphic Designer, Project Manager, and Team Leader at MCAP, where they directed creative projects and managed multiple brands. Prior to that, Chase held positions as a Senior Design Manager at Neatfreak Group Inc, a Web/Graphic Designer at Signature Graphics (London) Inc., and a Junior Graphic Designer/Intern at MC Group. Chase's earlier experience includes working as a Sales Specialist at TD, where they focused on developing customer relationships and promoting products. Throughout their career, Chase has demonstrated expertise in digital design, marketing strategy, project management, and client services.

Chase Carson, RGD, CGD, MCE has an extensive education history spanning various fields and disciplines. Chase holds a Bachelor's degree in Graphic Design from Fanshawe College, which they completed from 2005 to 2008. Prior to that, they pursued Business Administration with a focus on Marketing at the same institution from 2004 to 2005.

Chase has also acquired several certifications and completed various courses to enhance their knowledge and skills. Chase obtained their Registered Graphic Designer (RGD) and Graphic Designers of Canada (GDC) certifications in 2017. In 2021, they became a Marketo Certified Expert. Furthermore, they have acquired proficiency in user experience (UX) design tools such as Axure, Adobe Experience Design CC, and Sketch through online courses on Lynda.com.

With a focus on expanding their digital marketing expertise, Chase completed a course on Digital Marketing at BrainStation in 2021, specializing in Paid Search, Social Media, and Acquisition Strategy. Chase also pursued Data Science at Juno College of Technology in 2020, gaining knowledge in SQL, Python, Jupiter, Predictive Modeling, and Pivot Tables. Additionally, they completed a course in JavaScript at the same institution in the same year. Prior to this, they undertook a course in Front-End Web Development at HackerYou College of Technology in 2019, focusing on advanced HTML, CSS, and JavaScript.

Chase's pursuit of knowledge and personal growth extends to executive education as well. Chase is currently attending the University of Toronto - Rotman School of Management, undergoing an Executive Education MBA Essentials program with a focus on Economics, Accounting, Finance, Strategy, Marketing, and Diversity & Inclusion. Chase is expected to complete this program by 2022.

In terms of additional certifications, Chase has obtained several notable credentials. Chase is a Salesforce Certified Marketing Cloud Developer, Salesforce Certified Marketing Cloud Administrator, Salesforce Certified Marketing Cloud Email Specialist, and Salesforce Certified Pardot Specialist, all expected to be obtained in 2023. Chase also holds certifications in Hootsuite Enterprise, Hootsuite Platform, Google Tag Manager, Google Analytics, and Project Management Professional (PMP) Contact Hours.

Overall, Chase Carson has demonstrated a commitment to continuous learning and professional development across multiple disciplines, enhancing their expertise and versatility in the fields of graphic design, digital marketing, user experience (UX) design, and data science.

Links

Previous companies

TD Bank Group logo

Org chart


Teams

This person is not in any teams