Lorena Antón

Lorena Antón is a skilled communications professional with extensive experience in public relations, media relations, and internal communications. Lorena began a career in journalism at Diari Bon Dia d'Andorra and EFE, before moving into corporate communications roles at BASF Española and Miguel Torres S.A. Lorena has held significant positions such as Public Relations Executive at Igriega Comunicación, Head of Internal Communication at Sanitas Residencial, and Senior Account Executive at evercom, where digital and PR strategies were implemented for notable corporate clients. As a Business Journalist for AECOC, Lorena focused on business-related content while also managing media relations. Currently, as Content and Copywriting Manager at TD SYNNEX, Lorena drives integrated B2B marketing campaigns and develops content strategies for major technology vendors. Lorena's education includes a degree in Journalism from Universitat Ramon Llull, a Master's degree in Internationalization, and a Master's in Digital Communication Strategy, both from Universitat de Barcelona.