Effie

Effie Ma is a skilled business analyst specializing in marketing, currently employed at Team Liquid since January 2021, where responsibilities include creating performance reports, conducting marketing analysis, and analyzing streaming and gaming data trends. Prior experience includes a brand management internship at British American Tobacco, contributing to new product introductions and price implementation projects in multiple Nordic markets, and a digital marketing internship at Caffè Lena, focusing on content creation and online consumer behavior analysis. Effie holds a Master’s degree in Marketing Management from Rotterdam School of Management, Erasmus University, and a Bachelor of Science in Business Administration and Management from Skidmore College.