Colin Simonds

Colin Simonds is a seasoned marketing professional with extensive experience in digital strategy and consumer insights, currently serving as Group Director for CCX & Digital Strategy at Team One since November 2017. In this role, Colin drives the strategic vision for the Lexus brand across digital platforms and oversees A/B testing, omnichannel marketing campaigns, and vehicle launch strategies. Prior to this, Colin held various planning positions at The Integer Group, where innovative media strategies were developed for global CPG brands, and at Arnold Worldwide, where market research and creative strategy were key focuses. Colin began a career path in marketing with a foundational role as a mover at Gentle Giant Moving Co. and gained academic credentials with an A.B. degree in Philosophy and English from Dartmouth College and a brief study at The University of Edinburgh.