Saif S.

Saif S. is a Social Listening and Consumer Experience Lead at Team Reactivate, specializing in digital research with over eight years of experience in valuable consumer insights for leading brands, including Unilever, British American Tobacco, and The Coca-Cola Company. They have held various roles, such as Community Manager and Social Media Manager, adeptly managing platforms and engaging communities to enhance brand narratives. Saif has utilized an array of industry-leading tools like Sprinklr and Salesforce Social Studio to conduct sentiment analysis and reporting. They earned a Bachelor of Business Administration from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology. Additionally, Saif is a fragrance enthusiast, with a particular fondness for Angel's Share by Killian.