Sinéad O'Reilly

Sinéad O'Reilly has a diverse work experience in various roles and industries. Sinéad started their career as a freelance Assistant to Cathy O'Connor, where they gained experience in styling shoots, assisting on television segments, and generating articles for Xpose. Sinéad also worked as a Senior Content Writer at HelpMyStyle.ie and as a Fashion Assistant at Stellar and Kiss Magazine, where they assisted on editorial fashion shoots and generated online and print content. Sinéad also worked as a Freelance Fashion Stylist, honing their skills in fashion styling.

Sinéad then joined Far From Avocados Ltd as their first employee and Content Manager, where they played a crucial role in shaping the internal brand and executing the business development strategy. Sinéad grew their client portfolio and managed and delivered strategic content for new clients.

Sinéad also worked as a Fashion Editor at Totally Dublin, where they developed their audience research skills and connected with audiences through creativity. Sinéad wrote long- and short-form features, directed and styled fashion shoots, and conducted interviews to draw out meaningful content.

At Epsilon, Sinéad worked as a Creative Planner, acting as the link between the data, studio, and client service departments. Sinéad focused on brand and campaign planning, workshop facilitation, and project and creative management.

After that, they joined The Big Idea - Ireland as a Mentor, where they provided guidance and support.

Sinéad then transitioned to 360, A FINN Partners Company, starting as an Associate Vice President, Digital Strategy and eventually becoming the Vice President, Digital Strategy. In these roles, they led digital and social outputs and helped transform the agency's offering to strategic omni-channel communications.

Their most recent role is at TeamViewer as a Senior Content Marketing Manager and later as a Team Lead Global Content Marketing.

Sinéad O'Reilly's education history includes a Professional Certificate in Design Thinking from Dún Laoghaire Institute of Art, Design and Technology in 2019, a European Advertising Certificate from IAPI in 2018, a Diploma in Digital Marketing and Strategy from Dublin Business School in 2017, a Bachelor of Arts (BA) in Germanic Languages, Literatures, and Linguistics from Dublin City University from 2009 to 2013, an Erasmus program at Heidelberg University studying Deutsch Als Fremdsprache from 2011 to 2012, and they attended Loreto Swords from 2004 to 2009. Sinéad also obtained another European Advertising Certificate from EAC / IAPI, but the years are unspecified.