Parsia Dash is an accomplished sales professional currently serving as the Regional Sales Manager for Channel Sales at The CE Shop since February 2023. In this role, Parsia manages a team of sales executives to ensure alignment with the company's business strategy, core values, and brand promise, while also focusing on hiring, training, coaching, and performance measurement. Parsia has extensive experience from a 15-year tenure at T-Mobile, where roles included Market Development Manager, High Volume Sales Manager, Territory Manager, Integration Leader, Retail Store Manager, Retail Assistant Manager, and Mobile Expert, demonstrating a successful track record in sales growth and team leadership. Parsia’s early career included sales roles at Best Buy and customer service management at Lowe's Companies, contributing to a strong foundation in sales and customer engagement. Education continues at the University of Colorado Denver.