Ed Freed

Ed Freed is currently the Global Chief Transformation Officer at RAPP, where they lead the transformation of marketing operating models through technology, data, and new methodologies. Prior to this role, Ed held positions including Chief Strategy Officer and COO at Code Worldwide and Technical Director at Zinc Ltd, contributing to significant business transformations for clients like Mercedes Benz and Microsoft. Ed's earlier experience includes working as a Service Delivery Manager at Two Way TV, where they oversaw the rollout of interactive TV services, and as a Developer at Channel 4, focusing on real-time broadcast systems. With a strong background in technology strategy and creative solutions, Ed has played a key role in multiple groundbreaking digital initiatives throughout their career.