teamX
Jacqueline Lyson is a highly skilled data and performance manager with extensive experience in social media strategies and marketing. Currently serving as a Senior Data & Performance Manager at TLGG Agency, Jacqueline collaborates with Mercedes-Benz to drive marketing success through data-driven approaches. Previous roles include Data & Performance Manager focused on organic social media and Junior Social Media Specialist at DEPT®, managing content for prominent clients such as Samsung Germany. Jacqueline possesses a robust background in influencer relationship management, CRM strategy development, and product marketing, having held positions at companies like Mermaid + Me, Buckle & Seam, HUGO BOSS, IWD Market Research GmbH, and Daimler AG. Jacqueline holds a Master of Science in Business Economics and a Bachelor's in Business Administration from Otto-von-Guericke University Magdeburg, as well as a Master's degree from Corvinus University of Budapest.
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teamX
team × is Omnicom’s bespoke global marketing and communications agency for Mercedes-Benz. Bringing together world class talents across Mercedes-Benz’s customer journey with expertise in Media, Data, Brand and Performance Marketing, Creative, CRM, Web Personalization and Content Automation, PR and Communications, Events, Social Media and Sponsorship – team x is a one-of-its-kind global agency dedicated to creating the future of luxury experiences for the world’s most valuable luxury car brand.