Jason Soh is a data-driven marketing strategist with extensive experience in transforming complex insights into actionable strategies. They served as a Senior Digital Marketing Specialist at 8VI Holdings Limited from 2020 to 2023, where they enhanced course enrolment conversion by 35% and achieved a 3-4x ROAS on paid campaigns. Currently, as a Regional Senior Data Strategist and Performance Specialist with team x (Omnicom), they lead data strategy and performance analytics across multiple regional markets for Mercedes-Benz. Jason has also held roles as a Product Marketing Specialist at Mindvalley and an Online Marketer, contributing to significant campaign successes through strategic optimization and A/B testing. They earned a Bachelor’s degree in Chemical Engineering from Curtin University Malaysia in 2015.
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