Trefor Thomas is an accomplished strategic and creative leader with extensive experience in brand strategy, marketing, and creative direction across multiple industries and regions. Currently serving as Strategic Lead for Region Europe at Omnicom's team x since March 2023, Trefor previously held the position of Chief Creative & Marketing Officer at OSTC Ltd. from November 2018 to March 2023, contributing to the company's growth and global oversight as a member of the Executive Committee. Trefor has a proven track record with roles including Chief Creative Officer at LIDA and Executive Creative Director at SapientNitro, where leadership in creative direction and operational efficiency were paramount. Co-founder of Brand Advocate and having held significant positions with RMG Connect and Saatchi & Saatchi, Trefor has shaped creative strategies for numerous international brands. Trefor holds a BA (Hons) in Design & Advertising from the University of Central Lancashire and completed a program at Saïd Business School, University of Oxford in 2022.