Ben Lax is a Technical Marketing Director at TecEx, where they focus on creating world-class solutions for streamlined international trade. With a robust background in digital, brand, product, and management marketing, Ben combines these areas to significantly enhance ROI and deliver outstanding integrated marketing strategies. They previously held roles such as Global Head of Marketing at SaleCycle, where they led regional differentiation efforts and developed market-leading content. Ben also gained extensive experience at companies like IGNIFI, The Bannatyne Group, and LeoVegas Group, cultivating a diverse skill set in both online and offline marketing approaches. They earned a Master's degree with distinction from the University of Sunderland, further solidifying their expertise in the marketing field.
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