Daniel Peled

Daniel Peled is the Co Founder & CEO of TechBuddy IL, a company focused on technology training, digital literacy, and implementation across public, business, and private sectors. They lead TechBuddy, founded in 2018 in Israel, delivering hands-on training in AI and automation, Microsoft 365, Excel and data tools, Monday.com, Canva, digital collaboration, and workplace productivity. Previously, they were a founding team member and Global Director at Sekindo (Primis)—Israel’s leading adtech platform—where they helped scale the company from its first employee to a 70-person team, ultimately leading to its acquisition by McCann in 2012. They earned a degree in Business Administration, majoring in Finance, from Ben-Gurion University of the Negev (2007–2010).