Daniel Peled

Daniel Peled is the co-founder and CEO of TechBuddy IL, a technology training and digital literacy company founded in 2018 in Israel. They were a founding team member and Global Director at Sekindo (Primis)—Israel’s leading adtech platform—where they helped scale the company from its first employee to a 70-person team, ultimately leading to its acquisition by McCann in 2012. They also held senior roles in Universal McCann Performance and Sekindo, including VP Clients IL (2013–2014) and VP Demand (2014–2018). They earned a BA in Business Administration, majoring in Finance, from Ben-Gurion University of the Negev (2007–2010).