Eric Anderson

Eric has served as Chief Commercial Officer, Chief Partnership Officer and as a senior product strategy executive for tech VC-backed start-ups, mid-stage private equity, and for fortune 100 global public companies. Eric uses his 30 years of emerging technology and emerging market experience to help companies accelerate customer adoption and improve NPS by pivoting their GTM strategy from ‘technology-push’ to ‘market-pull’. This is accomplished by creating a stronger emotional/personalized connection with B2C customers and stronger, more equitable relations with B2B partners.

Eric is passionate about commercialization and personalization. His goal is to introduce CEO’s and executive teams to new but simple business growth strategies and methods resulting in increased customer acquisition, reduced commercialization friction, and the ability to move further and faster than others in their category.