Sira Sargsian

Sira Sargsian is a dynamic, data-driven marketing leader with over 10 years of experience in brand strategy, business growth, and team leadership across various industries, including wellness and retail. They currently serve as the General Manager at Technogym Armenia, where they focus on strategic planning and operational execution to enhance revenue growth. Sira is a certified PCM by the American Marketing Association and is enrolled in the Digital Marketing Expert program. Their previous roles include Head of Marketing at Dargett Brewery and Brand Manager at Reebok Sports Club Armenia, showcasing a strong track record in launching successful marketing campaigns and managing cross-functional teams. Sira holds a Master of Science in International Strategic Marketing from the University of Glasgow and a Bachelor’s degree in Public Relations from Russian-Armenian University.