Sierra B.

Sierra B. is an experienced marketing professional with a strong background in social media management and content strategy. Currently serving as the Manager of Social Media at TechnologyAdvice, Sierra leads and mentors a team of social media specialists, driving end-to-end social media strategy across multiple brands and enhancing influencer marketing initiatives. Prior to this role, Sierra held senior positions at Self Financial, Inc., where responsibilities included content strategy development and managing a social media influencer program. Sierra's career began at ShipStation, where a range of roles involved internal marketing, event planning, and budget management. As a business owner of Doux Natural Bakery, Sierra managed all operations and developed an online presence. Sierra holds a Bachelor of Science in Marketing Management from Western Governors University.