Allison Boatman

Allison Boatman is a seasoned Digital Marketing Strategist at TechSmith Corporation since October 2013, focusing on paid media and advertising within the eCommerce team to drive strategic planning and campaign management globally. Prior roles at TechSmith included Content Marketing Specialist, where responsibilities encompassed overseeing the company's social media presence, and Customer Solutions Specialist in Sales, which involved enhancing communication skills and participating in trade shows. An internship at TechSmith provided cross-departmental project experience, while previous work at Applebee's highlighted leadership and sales performance, earning multiple employee-of-the-month awards. Allison holds a Master of Arts in Strategic Communication and a Bachelor of Arts in Advertising and Psychology from Michigan State University.