Shane Lovellette

Shane Lovellette has had a diverse work experience spanning over several years. Shane began their career as the Manager of Technical Operations at Future Media Corporation in 1993. After three years in this role, they moved on to work as a Producer at Michigan Government Television (MGTV) from 1996 to 2003. Following this, they joined TechSmith Corporation as a Product Manager for Morae, where they led the strategy, development, and successful launch of this new software product for usability testing. Shane then transitioned to become the Product Manager for Camtasia Studio and Camtasia for Mac, where they played a key role in managing and improving these software products. Recently, Shane has taken on the role of Strategy Lead at TechSmith Corporation, where they identify and validates market problems and creates strategies to solve them, ensuring business alignment and profitability.

Shane Lovellette holds an M.B.A. degree in Marketing and General Management from the Michigan State University - Eli Broad College of Business. Shane also has a B.S. degree in Television, Radio, and Film Production from Syracuse University. Additionally, Shane has obtained certifications such as ALT CPD Webinar (2021) Effective Instructional Video from the Association for Learning Technology and PMC Level IV from Pragmatic Institute (Pragmatic Marketing + TDI).