Natalie Labuda

Natalie Labuda is a seasoned marketing professional with extensive experience in strategic marketing and brand management. Currently serving as Vice President of Marketing at IHC Agency, a creative consultancy, since July 2023, Natalie's focus is on implementing clients' strategic marketing plans. As a participant in the 2022 Techstars cohort and an executive member of Dreamers & Doers, Natalie actively supports the entrepreneurial pursuits of women. Previous roles include CMO/COO at HonestDeed and Vice President of Marketing at E*TRADE from Morgan Stanley, where key accomplishments included developing Super Bowl advertising campaigns and evolving brand strategies. Natalie's foundational experience also encompasses various marketing positions at PepsiCo, including Assistant Brand Manager for major brands, and a marketing internship at Unilever. Natalie holds a BBA in Marketing from the University of Michigan's Ross School of Business and a degree in Digital Marketing from General Assembly.