Techtronic Industries is a Hong Kong-based investment holding company principally engaged in power equipment products businesses. The Company mainly operates through two segments. Power Equipment segment is engaged in the sales of power tools, power tool accessories, outdoor products and outdoor products accessories. Its power equipment products are sold under MILWAUKEE, EMPIRE, AEG, RYOBI and HOMELITE brands, or through original equipment manufacturer (OEM) customers. Floor Care and Appliances segment is engaged in the sales of floor care products and floor care accessories. Its floor products are sold under HOOVER, DIRT DEVIL, VAX and ORECK brands, or through OEM customers.

Consumer Goods

Techtronic Industries

This department focuses on the design, development, and implementation of engineering projects and solutions.

Engineering

This department focuses on driving sales and marketing initiatives to promote products and services, engaging with clients to foster business growth.

Sales and Marketing

This department focuses on managing and optimizing sales strategies, territories, and performance to drive revenue growth.

Sales Operations

This department is responsible for overseeing the development, strategy, and marketing of products throughout their lifecycle.

Product Management

This department focuses on developing and managing brand strategies, marketing communications, and promotional activities across various channels to enhance brand awareness and drive consumer engagement.

Brand Marketing

This department oversees the planning, coordination, and optimization of supply chain operations to ensure efficient demand and supply alignment.

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Other teams

Sales and Marketing

Sales Operations

Product Management

Brand Marketing

Supply Chain Management