Hector Olivera

Hector Olivera has a diverse work experience in various industries. Hector currently serves as the Marketing & Transformation Director at Grupo Construlita, where they lead a team responsible for branding, trade marketing, digital marketing, and more. Hector is also a Professional Speaker at IAB. Previously, they founded and led El Ático, a luxury artificial flowers and plants startup. Hector has also held senior positions at Sanofi, McDonald's, Avon, Volkswagen de Mexico, and Groupe Renault, where they focused on digital marketing, engagement strategies, and digital transformation. Hector has a strong background in driving business growth through innovative digital strategies and customer-centric approaches.

Hector Olivera obtained a Bachelor's degree in Advertising from Centro Universitario de Comunicación in 2009. In 2012 and 2013, they earned a Certificate in Digital Marketing, Web Positioning, and Social Media Expert from IEBS. In 2014 and 2015, they completed a Master's degree in Web Analytics, Usability, and User Experience (UX) from IEBS. In 2016, they obtained a Certificate in the Digital Leadership Program from the University of California, Berkeley. Additionally, they obtained a proficiency level C2 in English from the EF Standard English Test (EF SET) in 2022.