Irma Peña

Irma Peña has a strong background in e-commerce and digital marketing, with extensive experience in various companies. Irma currently serves as the Head of E-commerce & Digital Marketing at Grupo Construlita. Prior to this, Irma worked at Sanofi as the Omnichannel Engagement Transversal Manager, overseeing the digital transformation of marketing, medical, and sales. Irma also implemented customer-centric campaigns and increased content creation by 300%. Before Sanofi, they were the Head E-commerce & Digital Marketing Manager at L'Oréal's Active Cosmetics Division, where they launched e-commerce strategies for pharmacies and Amazon. Irma has also held positions at TERAN\TBWA as a Performance Manager, Club Med as the Head of E-commerce & Marketing Online, clarus digital as a Digital Project Manager, Aeromexico as a Digital Marketing Coordinator, and Genomma Lab as a Web Marketing Supervisor. Irma'sroles in these companies involved implementing digital transformations, managing websites and online platforms, developing SEO and SEM strategies, and overseeing online reputation management. Irma's expertise and experience make their a valuable asset in the field of e-commerce and digital marketing.

Irma Peña completed a Diplomado in Marketing Interactivo at Tecnológico de Monterrey in 2011. Prior to that, they pursued an Especialidad en Comercio Detallista at the same institution, graduating in 2010. In 2016, they obtained a certification called "NEW The Essentials of Digital Marketing Fast Track" from L'Oréal.