Tecovas is an Austin-based western brand. Founded in 2015 with a simple line of high-end men's and women's cowboy boots, it is now the fastest growing western brand in the country.

Apparel & Fashion

Consumer

Tecovas

Tecovas' headquarters in Austin, TX, United States

David Lafitte

James M.

John Graebin

Erin Housewright

Linnsey Workman Caya

Kim Heidt

Retail Store Manager

Merchandising Manager, Mens Footwear & Special Projects

Kevin Harwood

Paul Hedrick

The Leadership Team at Tecovas is responsible for setting the strategic vision and overall direction of the company. Comprising key executives in finance, operations, product development, retail, and customer experience, this team collaborates to drive growth, enhance brand value, and ensure exceptional customer satisfaction while maintaining the company's commitment to delivering high-quality western footwear.

Leadership Team

The Marketing Team at Tecovas oversees all aspects of brand promotion and customer engagement to drive growth and brand awareness. This includes digital marketing strategies, performance marketing, integrated marketing initiatives, creative direction, and overall marketing management to ensure Tecovas remains the fastest-growing western brand in the country.

Marketing Team

The Human Resources team at Tecovas is responsible for managing recruitment, employee relations, training, and development initiatives. They ensure the well-being and growth of all employees, fostering a positive workplace culture that supports the company’s rapid expansion in the western fashion industry.

Human Resources

The Technology and Engineering Team at Tecovas is responsible for developing and maintaining the company's digital infrastructure, including its e-commerce platform, data analytics systems, and backend operations. They ensure seamless online user experiences, optimize data-driven decision making, and support the rapid growth of the brand through technological innovation.

Technology and Engineering Team

The Retail Team at Tecovas oversees the operation and growth of physical store locations, ensuring a high-quality customer experience. They manage retail supplies and sourcing, develop strategic initiatives to drive sales, and provide customer service on the sales floor.

Tecovas

Org chart

Board & advisors

Teams

Leadership Team

Marketing Team

Human Resources

Technology and Engineering Team

Retail Team

Offices

Tecovas

Org chart

Board & advisors

Teams

Leadership Team

Marketing Team

Human Resources

Technology and Engineering Team

Retail Team

Offices

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