Elyes Abassi is an accomplished professional with extensive experience in engagement and innovation. Currently serving as Directeur Engagement et Innovation at InitiativeCare since July 2024 and the founder of East Blue Company since April 2021, Elyes specializes in merging entertainment mechanisms to create memorable experiences through various formats such as Masterclasses, UX, Team Building, and workshops. Elyes also contributes as a TEDx coach and speaker, consultant in engagement and gamification at ITI Medics, and coach at AIX YNOV CAMPUS and Simplex.coach. Academic credentials include a Master's degree in Research and Development Management from Aix-Marseille Graduate School of Management - IAE, and qualifications in gamification, educational engineering, and entrepreneurship from prestigious institutions such as Wharton Online and KEDGE Business School.
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